Virtual Business Project Analysis

1. Do you think you were a successful business owner? Why or why not?

I really felt like I was doing as much as I could, but I lost money every game and every season. Sometimes I messed up in terms of sponsorship deals, and I lost a lot of money in certain seasons. Therefore I was not a very successful business owner and I did not enjoy this experience at all and I don't think I would ever be a business owner anyway.

2. What was your primary purpose in playing and managing this simulation?
My primary purpose was to make money and learn how to run a sports team. It made me see how hard it was to deal with everything.

3. What were the two main reasons for not making more money?

Preseason advertising and maybe hiring too many people in the stadium.

4. What do you think you did best in the planning and running of your football team?

I think I did good in terms of ticket prices and getting people to come to the game. In my later seasons, the sold out % increased greatly.

5. What was your biggest weakness in running this simulation?

My biggest weakness was not making a profit. 

6. Explain how you managed yield management pricing?

I made ticket prices more for better seats, and less for worse seats. Also, as the season went on and demand went up, I would slightly increase the prices.

7. Explain how you used market research to help your planning.

I took surveys to see how much people in the city could pay for a ticket, and how aware they were of football in their city. If they were not aware, I would do more MEDIA PLANNING.

8. Explain how infrastructure and the city's businesses affect the running of your team. 

The local businesses helped sponsor my team, therefore making more money for my team. It also gives them more attention because fans see their signs at the game. 

9. Explain why it might be important to ask questions about devotion and ticket spending when trying to determine where to locate your team.

It is important because it tells you what city to use and what city will make you the most money. 

10. What promotion would you like to receive if going to one of your games?
I would like to receive a hat because it can be used a lot.

History of Red Sox Timeline

I made a timeline of the history of the Boston Red Sox. It can be found here.

Red Sox logos throughout the years. Source

Circus Project: Blog Post #5

The group project was an overall success. The brainstorming process was not stressful and painless. I feel like I did contribute a lot in terms of researching facts and prices for different forms of live family entertainment. I thought the final product ended up looking very neat and professional with facts and good slides. 

Black Friday + Cyber Monday: Blog Post #4

To me, Black Friday is not that big of a deal. I have never gone Black Friday shopping and I probably never will, because I don't care enough to waste my sleep for shopping. It is a good idea and obviously gets more customers and money, but it's not my thing. I think it's weird that lately stores start sales on Thanksgiving day at 4 or 5pm. We are supposed to be 'thankful' on Thanksgiving yet stores are urging customers to leave their houses and families to go shopping. Cyber Monday is a better idea in my opinion, because online shopping is easier and I don't have to leave my house at midnight and drive places to get good deals. I have nothing against people who do it and I think it completely depends on your own opinion, whether you want to go Black Friday shopping or not. I would assume that Cyber Monday might bring in more money, due to how easy it is to shop online from your house. Overall, I think both things are a good idea for the people that want to go shopping & nothing is stopping them. 

Just Laugh! Magazine

My magazine is titled 'Just Laugh! Magazine' and it is based on comedy TV shows. The target market throughout the magazine is directed towards both boys and girls, ages 14 and up. The people buying the magazine would be both teenagers and adults. It is a good magazine because it relates to a lot of age groups, considering comedy is for everyone. Even though the magazine isn't directed towards kids, I think it would sell a lot at the low price of $4.99.

Blog #2: Promoting My Drink

Part 1

1  Advertise the drink in the Yale newspaper or magazine.

2  Talk about the drink on the official Yale radio station.

3  Pay to get the drink put on the Yale website

Part 2

•   Get the flyer for the drink mailed to each student's mail slot.

•   Put the drink advertisement in local New Haven, CT newspapers AND in the Yale newspaper.

•   Put the advertisement in the magazine for the university.

•   Mail coupons for the drink with each newsletter sent home to parents of students.

•   Have a sign at all the sports stadiums and gyms at Yale promoting the drink.

Part 3

I priced my drink based on common drinks I see in the stores today. $0.86 is a very low price to pay and I think it is a fair price to use for my product. I think the price would benefit the sales of the drink, considering its low price. I'm not asking college students to pay $3 or $4 just for a sports drink. Since most college students don't have a lot of money, I think they, as well as the community, would benefit from this low price for a good drink.

My Sports Drink

Drink Name: The Fighting Bulldog

Slogan: Play longer. Play better. Play like a bulldog.™
College: Yale University

3 Things I Liked:

1. We could pick our own colleges to use.
2. We could be creative with drink names and slogans.
3. It felt like we were creating an actual brand.

2 Things I Learned:

1. A lot of promotion is needed to be planned out to make a product.
2. Location is a huge deal and it is important to know the target market and where to sell the product.

1 Thing I Didn't Like:

1. Creating the 4 P's poster and label for the drink, it was hard because I'm not creative or artistic in any way.