Part 1
1 Advertise the drink in the Yale
newspaper or magazine.
2 Talk about the drink on the official
Yale radio station.
3 Pay to get the drink put on the Yale
website
Part 2
•
Get
the flyer for the drink mailed to each student's mail slot.
•
Put
the drink advertisement in local New Haven, CT newspapers AND in the Yale newspaper.
•
Put
the advertisement in the magazine for the university.
•
Mail
coupons for the drink with each newsletter sent home to parents of students.
•
Have
a sign at all the sports stadiums and gyms at Yale promoting the drink.
Part 3
I priced my
drink based on common drinks I see in the stores today. $0.86 is a very low
price to pay and I think it is a fair price to use for my product. I think the
price would benefit the sales of the drink, considering its low price. I'm not
asking college students to pay $3 or $4 just for a sports drink. Since most
college students don't have a lot of money, I think they, as well as the
community, would benefit from this low price for a good drink.
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