My Sports Drink

Drink Name: The Fighting Bulldog

Slogan: Play longer. Play better. Play like a bulldog.™
College: Yale University

3 Things I Liked:

1. We could pick our own colleges to use.
2. We could be creative with drink names and slogans.
3. It felt like we were creating an actual brand.

2 Things I Learned:

1. A lot of promotion is needed to be planned out to make a product.
2. Location is a huge deal and it is important to know the target market and where to sell the product.

1 Thing I Didn't Like:

1. Creating the 4 P's poster and label for the drink, it was hard because I'm not creative or artistic in any way.