Virtual Business Project Analysis

1. Do you think you were a successful business owner? Why or why not?

I really felt like I was doing as much as I could, but I lost money every game and every season. Sometimes I messed up in terms of sponsorship deals, and I lost a lot of money in certain seasons. Therefore I was not a very successful business owner and I did not enjoy this experience at all and I don't think I would ever be a business owner anyway.

2. What was your primary purpose in playing and managing this simulation?
My primary purpose was to make money and learn how to run a sports team. It made me see how hard it was to deal with everything.

3. What were the two main reasons for not making more money?

Preseason advertising and maybe hiring too many people in the stadium.

4. What do you think you did best in the planning and running of your football team?

I think I did good in terms of ticket prices and getting people to come to the game. In my later seasons, the sold out % increased greatly.

5. What was your biggest weakness in running this simulation?

My biggest weakness was not making a profit. 

6. Explain how you managed yield management pricing?

I made ticket prices more for better seats, and less for worse seats. Also, as the season went on and demand went up, I would slightly increase the prices.

7. Explain how you used market research to help your planning.

I took surveys to see how much people in the city could pay for a ticket, and how aware they were of football in their city. If they were not aware, I would do more MEDIA PLANNING.

8. Explain how infrastructure and the city's businesses affect the running of your team. 

The local businesses helped sponsor my team, therefore making more money for my team. It also gives them more attention because fans see their signs at the game. 

9. Explain why it might be important to ask questions about devotion and ticket spending when trying to determine where to locate your team.

It is important because it tells you what city to use and what city will make you the most money. 

10. What promotion would you like to receive if going to one of your games?
I would like to receive a hat because it can be used a lot.