Just Laugh! Magazine

My magazine is titled 'Just Laugh! Magazine' and it is based on comedy TV shows. The target market throughout the magazine is directed towards both boys and girls, ages 14 and up. The people buying the magazine would be both teenagers and adults. It is a good magazine because it relates to a lot of age groups, considering comedy is for everyone. Even though the magazine isn't directed towards kids, I think it would sell a lot at the low price of $4.99.

Blog #2: Promoting My Drink

Part 1

1  Advertise the drink in the Yale newspaper or magazine.

2  Talk about the drink on the official Yale radio station.

3  Pay to get the drink put on the Yale website

Part 2

•   Get the flyer for the drink mailed to each student's mail slot.

•   Put the drink advertisement in local New Haven, CT newspapers AND in the Yale newspaper.

•   Put the advertisement in the magazine for the university.

•   Mail coupons for the drink with each newsletter sent home to parents of students.

•   Have a sign at all the sports stadiums and gyms at Yale promoting the drink.

Part 3

I priced my drink based on common drinks I see in the stores today. $0.86 is a very low price to pay and I think it is a fair price to use for my product. I think the price would benefit the sales of the drink, considering its low price. I'm not asking college students to pay $3 or $4 just for a sports drink. Since most college students don't have a lot of money, I think they, as well as the community, would benefit from this low price for a good drink.

My Sports Drink

Drink Name: The Fighting Bulldog

Slogan: Play longer. Play better. Play like a bulldog.™
College: Yale University

3 Things I Liked:

1. We could pick our own colleges to use.
2. We could be creative with drink names and slogans.
3. It felt like we were creating an actual brand.

2 Things I Learned:

1. A lot of promotion is needed to be planned out to make a product.
2. Location is a huge deal and it is important to know the target market and where to sell the product.

1 Thing I Didn't Like:

1. Creating the 4 P's poster and label for the drink, it was hard because I'm not creative or artistic in any way.